Mercedes-Benz CLS

Beauty engineered

We invited experts in different areas of beauty - a photographer, an architect, a furniture designer and a model agent - to give us their first impressions of the car, filming their reactions.

The site itself has no navigational structure. A blend of magazine layout style, iPad app and device-agnostic website, the site can be viewed on any device the viewer chooses.

What people are saying

"This CLS mercedes benz website is great and plays so well in my mobile.. even the video. Great work!" #webdesign
"I'm not into cars, but this is a nice little site." jmdentand
"Mercedes-Benz does well with a magazine-style, gesture-based HTML5 experience." the_lonely_seo

Results:

Number of car sales attributed to the campaign: 674

ROI: 81:1

Average dwell time: 5min 20sec

The FWA Mobile site of the day

Communication Arts webpick

Smartphone Views: (8%)

Tablet Views: (8%)

View the work clsbeauty.co.uk