Mercedes-Benz

City Golf

To celebrate Mercedes-Benz's sponsorship of the British Open 2012, we wanted to re-energise their association with golf for a younger audience.

So our idea was to reinvent the game for a city environment - by using the smartphone itself as the golf club.

Cool n fun too ;) (Herlina Indrayudi)
It is simple but not easy. Hh (강상훈)
That's awesome, just downloaded it and can't get my phone back off the kids to play myself (Simon Pennisi)

Results:

Usage times of up to 10mins

Played in cities around the world from Sydney to Sacramento

Featured on pro golfer Adam Scott's Facebook page