Mercedes-Benz

City Golf

To celebrate Mercedes-Benz's sponsorship of the British Open 2012, we wanted to re-energise their association with golf for a younger audience.

So our idea was to reinvent the game for a city environment - by using the smartphone itself as the golf club.

Results:


Usage times of up to 10mins

Played in cities around the world from Sydney to Sacramento

Featured on pro golfer Adam Scott's Facebook page