Mind

Don’t ignore the elephant.

For mental health charity Mind, the whole issue of mental health at work is ‘the elephant in the room’ - one that exists but is too often ignored.

Using digital and social media, we got people to notice an invisible elephant. And by acknowledging its presence, get them to acknowledge and discuss the subject.

£150,000 worth of PR/press coverage generated

3,578 people became a friend of the elephant on Facebook

Shop sales up 14% during the campaign

Increase in sales and donations during week of activity: £209,000