For the release of the video game Batman: Arkham City we wanted to engage gamers with an innovative idea that was a true advertising first.
So we launched the world's second search engine fronted by a butler. Batman's butler, Alfred.
alfredatyourservice.co.uk holy... F***. YES. #Nerdgasm @Robert_Atkins
Forget Ask Jeeves - Alfred Pennyworth's search engine is much cooler! @kiosterud044
So that Alfred Pennyworth search engine can be used to find out more about Arkham City? Interesting... @IGNUK
Mysterious business cards left on my desk today - this Alfred sounds like a helpful bloke... @AceyBongos
Alfred, the faithful butler to Bruce Wayne. And now Alfred is at everybody's service @dailyzombie
Ask Jeeves....No Ask Alfred Pennyworth! @ComicBook_Movie
195,000 page views
8,798 competition signups
Coverage on hundreds of social media sites
Gamers from 62 countries engaged with the campaign